The City of Durban is confident that the 2017 edition of the Tourism Indaba is a highly successful and productive showcase for the City.    This year is crucial for the city as the City had to Bid for the 2018 – 2022 Hosting of Indaba.  The Host City will be revealed on the Opening Day of Indaba 2017.
 
INDABA is Africa’s top tourism trade show. The show, which has been running for more than 35 years, attracts more than 7000 delegates representing the top tourism products and experiences from all over Africa, as well as the world’s leading travel buyers and travel and tourism media.
 
The Mayor of eThekwini, Cllr Zandile Gumede says the tourism sector has become a vital part of the City’s regional economy and they are prioritizing a lot of investment and resource’s into tourism and especially into building a strong global travel brand and identity for Durban.
 
“Durban is being discovered by global travellers looking for new and different cultural experiences combined with the excitement of nature and wildlife. We trust that through the hosting of Indaba 2017, the City will benefit from the intense marketing and business growth in the tourism sector.” she said.
 
“Most importantly, as the City we expect this year’s Tourism Indaba to make a contribution of no less than R105 million into our economy, with a direct spend of more than R29 million rand.  This is expected to create and sustain more than 220 jobs in the tourism and hospitality sector and our hotel occupancy rates are on a constant rise,”
 
“This prestigious tradeshow is important to the City as it increases economic spin-offs for the City, increases job creation, and mobilizes international, regional and domestic visitors to our City.  The city also hosts international media, buyers and other visitors.” added Gumede.
 
Tourism plays a crucial role in our economy, in 2016, the total contribution of travel and tourism to the gross domestic product (GDP) of South Africa was R402bn (9.3% of GDP) and this is expected to grow by 2.5% to R412.2bn (9.4% of GDP) in 2017.
These figures highlight the importance of tourism to the economy and the crucial contribution the sector is making towards job creation. In pursuit of inclusive economic growth mantra, we view this sector as one of the key sector for our city which is mecca of international events.
 
We have adopted a radical economic transformation which is set to redress economic injustices of our past and create more opportunities for the majority of our people in order for them to have meaningful participation in the economy. Gumede further explained that the City is planning on hosting a number of key stakeholders and role players in the tourism industry at some of the popular township routes as a way of profiling the City’s township establishments and to promote local product development.
 
INDABA’s focus on African destinations gives visitors a chance to become acquainted with exciting product developments throughout the continent. Industry players from more than 17 African countries are taking part, including Angola, Botswana, the DRC, Lesotho, Madagascar, Malawi, Mauritius, Mozambique, Namibia, Réunion, Seychelles, Senegal, South Africa, Swaziland, Tanzania, Zambia and Zimbabwe.
#Indaba2017 #DurbanIndaba

For more information, contact Durban Tourism – Aphelele Ntumbu– Tel: 031 322 2824/May Moodley 031 322 4169 email: aphelele.ntumbu@durban.gov.za or Mayasree.moodley@durban.gov.za 
Issued by Durban Tourism on behalf of: Phillip Sithole – Head of Durban Tourism – Cell: 0832888793 E-mail: sithole.phillip@durban.gov.za