The Event

The Province of KwaZulu-Natal will host the first Travel Agents Federation of India (TAFI) 2013 Convention on African soil! The event, in partnership with Tourism KwaZulu-Natal, Southern Africa Tourism Services Association (SATSA) and African Link Tours & Travel, will host approximately 1000 delegates.

The convention has been crafted to ensure that key players in the Indian Travel / Tourism industry have the opportunity to experience and learn more about South Africa, as a tourism destination, and equally importantly – facilitate linkages between Indian and South African business.

With a 122% growth in Indian visitors to South Africa over the past five years, India has firmly established themselves as one of South Africa’s most dynamic and crucial tourism markets. About 67 039 Indian tourists arrived in South Africa between January and September last year – 29 % more than the same period in 2010. This, coupled with the surging Indian economy, will ensure that India plays an important role in the South African tourism scene for the years to come.

The TAFI convention presents a unique opportunity for South African businesses to directly interact with some of India’s top tourism ‘decision makers’ and strategically position themselves within this surging market landscape. The conference serves as a platform for professional development, tourism information and intelligence exchange.

The Exhibition

TAFI Annual Convention brings you face-to face with Indian travel agents and tour operators. The events provide a unique and exceptional opportunity to:

  • Meet new business partners
  • Face – face contact with Indian Travel Agents providing a high impact, interactive platform – designed to maximise the business experience for participants
  • An opportunity for tour operators to sell products
  • A platform for world-class service providers
  • The best place to capture the Indian market
  • Develop key relationships by joining the delegates at a cost on their pre & post tours at a additional cost.
  • Profile your brand

TAFI & Attendee Profile

The Travel Agents Federation of India (TAFI) brings together travel agents, tour operators, hoteliers, airlines, cruise companies and other travel industry related companies on a common platform across the sub-continent. Annually 12.07 million tourists leave the Indian sub-continent with outbound tourism growing at 9.0% per annum. TAFI currently handles 70% of outbound ticket sales. Rising incomes, changing attitudes and a desire to travel abroad had increased the desire among Indians for outbound travel

How you can participate

There are numerous ways in which you can participate in the TAFI convention. As South African businesses, the event provides the ideal opportunity to promote your brand in a direct, targeted and focussed manner within the Indian Market.

The opportunities that exist are the following:

  • Participating as an exhibitor in the Exhibition at the Conference (purpose of this document)
  • Ensure that your brand is principally positioned for delegates to take note of your company prominence by considering one of our conference sponsorship packages (a range of sponsorship packages exist)

Both these opportunities are on a first come first serve basis as limited space is available. We therefore urge you to act quickly to avoid disappointment. If you would like to find out more about participating in this event, or require further information on the above ways to participate, please do not hesitate to drop us a mail. We look forward to your participation in what will surely be an historical event for our countries tourism industry

“A customer is the most important visitor on our premises, he is not dependant on us. We are dependant on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is part of it. We are not doing him a favour by serving him. He is doing us a favour by giving us an opportunity to do so” – Gandhi

Exhibition opportunities

Being a part of the TAFI exhibition offers South African provinces and cities the ideal opportunity to position itself directly in front of all delegates. Exhibition members will be able to interact with conference delegates throughout the event and specifically before, after and during conference tea and lunch breaks. The exhibition allows you to take up the opportunity of floor space in this prestigious event to showcase your company’s products and services to all 1000 delegates.

For tourism authorities, an opportunity exists to sub divide your stand and participate together with local companies in your region.

Floor plan

The exhibition will be located directly next to the main conference plenary. All lunch and tea will be served within the exhibition area to ensure that conference delegates have the maximum opportunity to interact with the exhibition.

Next steps to secure your exhibition participation

Due to the extremely high demand for participation in this event and the limited number of available exhibition spaces, exhibition allocation will be provided on a 1st come 1st serve basis. We urge you to secure your spot as soon as possible to take advantage of this opportunity.

To secure your exhibition space, next steps include:

  • Complete the Exhibition confirmation form and follow the instructions
  • The specific package details are applicable subject to payment confirmation prior to the date in the ‘timeline details’ column

Pricing & Booking Information

For further information, please contact our team at and we will be happy to get in touch with you to discuss further.

Tel: +27 333 453 175

Fax: +27 333 453 172

Mobile: +22 836 322 420